These roller skate designs were created for Pigeon’s Roller skate Shop. These ads target a younger demographic, people between the ages of 18 - 30. According to multiple studies, it only takes people 1/10 of a second to form a first impression. Through the use of clean backgrounds that compliment the skates, as well as a limited amount of text, it is expected that the buyers will form a quick positive opinion towards the company. The ads show the skates on simplistic and colorful backgrounds, as well as models wearing the product. Only the most important information, such as brand name and a positive statement, will be the best route to quickly make a positive impression on younger people. Social media ads are the best way to reach a younger demographic, and attract them to buy roller skates.