This set of  soda can designs was not created for any brand in particular; rather to show unique designs for unique flavors. These designs target a young adult audience, people in their late 20’s. The designs demonstrate extreme visuals to capture the consumers eye. A study done by the Paper and Packaging Board revealed that 72% of people agree that package design can influence their purchasing decision. Through the use of artistically and aesthetically pleasing designs, it is expected that the consumer will take an interest in the can and purchase out of pure curiosity. The best route for ads will be digital media as young adults often browse social media.