This rebrand was done for Schmagel’s Bagels in St. Augustine, Fl. According to Nuanced Media, a marketing company, the human brain can process images 60,000 times faster than words. This is why most businesses select visual branded logos. For example, Apple has been voted as the most recognizable logo in the U.S. For this rebrand, I created two similar brand identities. Taking into account the human brains’ quick recognition of images, bagels were used in both logos. This will ensure that customers quickly recognize what the company sells. Both rebrands were kept simple to attract people of all ages. The best way to reach customers is through social media ads and posters around the streets of St. Augustine.